Win web design clients with a pitch that points at their actual website.
Import a list of local businesses. Varilead finds each website, checks it for the problems owners care about, digs up a name and email, and drafts a short pitch built on what it found.
Free during early access. No card needed.
Audit found
No clear CTA
No quote or call button on the homepage. The phone number only appears in the footer.
Weak trust signals
No reviews or testimonials on any of the 4 pages scanned.
Slow
Homepage took 4.6 s to respond. 2.1 MB of HTML.
No clear local proof
Service area isn't named anywhere. No town or county pages.
Drafted pitch
Hi Dana,
Ridgeline's homepage doesn't have a quote button anywhere, so someone on their phone has to scroll to the footer to find your number.1 There also aren't any reviews on the site, which is a shame for a company that's been around 20 years.2
I build sites for roofers around Boise. Want me to send over a quick mock-up that fixes both?
Alex
Most of a cold pitch is research.
Finding the website. Guessing the owner's email. Clicking around for something specific to say, then writing it from scratch. Do that for forty businesses and the afternoon is gone before anything is sent. Varilead does the research, so your time goes on the pitches worth sending.
How it works
Bring a list
Upload a CSV of businesses from Google Maps, a directory or your own notes. Leads you've already worked are flagged as duplicates.
Find and audit the site
Varilead searches for each business's website and you confirm the right one. It reads the homepage and up to five more pages, and takes a phone-sized screenshot.
Find who to email
It pulls email addresses and the owner's or manager's name from the site, with the most likely contact first.
Pitch and follow up
Claude drafts a short email from the audit findings in your voice, plus follow-ups. Replies, next steps and due dates live in the built-in CRM.
What the audit checks
Checks on the things a business owner notices: can people get in touch, do they look trustworthy, does the site work. Each finding becomes a tag you can pitch from, and the draft only mentions what was actually found.
Can a customer reach them?
- Quote, booking or call button
- Contact form
- Phone number
- Email address
- Social profiles
Would a customer trust them?
- Reviews and testimonials
- Service pages
- Service area or location
- Project photos
- About page
Is the site in working order?
- Response time and page weight
- Works on phones
- HTTPS
- Page title and description
- Visible to Google
Also included
- Duplicate detection
- Matches on name, phone and domain, so you never pitch the same plumber twice.
- Website screenshots
- A phone-sized capture of every confirmed site, to look at before you write.
- Your outreach style
- Give it a sample email, phrases to avoid and your offer. Every draft follows them.
- CRM and follow-ups
- Track who replied, what's next and when, with a daily due list.
- Daily pace
- See how many leads you've worked today and how fast you're going.
- CSV export
- Take your enriched leads anywhere, at any time.
Pricing
Varilead is free while it's in early access. Paid plans will be announced here before they start, and you won't be charged unless you choose one.
Early access
$0 while in early access
- Every feature on this page
- Fair-use daily limits on searches and AI drafts
- Export or delete your data any time
Questions
Does Varilead send the emails?
No. You copy each draft or open it in your own email app, so it goes out from your address and replies land in your inbox. You log replies and next steps in Varilead's CRM.
Where does the lead data come from?
You bring the list of businesses. Varilead finds each website with a web search, then reads that business's own public pages for contact details and the audit. It doesn't sell or share contact databases.
What if a business has no website?
It gets flagged. "No website" is one of the pitch angles, and often the easiest sale.
Is cold emailing businesses legal?
In the US, CAN-SPAM allows commercial email to businesses as long as your sender details and subject lines are honest, you include a postal address, and you honour opt-out requests. Canada, the UK and the EU are stricter. You're responsible for the rules where you and your prospects are; this isn't legal advice.
Will it hurt my email deliverability?
Drafts are short, plain and personal, and you send them one at a time from your own mailbox. That's the pattern inbox providers trust most. Keep daily volume modest, especially on a new domain.
Can I export my data or delete my account?
Yes. Export leads as CSV whenever you like. Deleting your account from the Account page removes your leads, screenshots and settings.
Start with the list you already have.
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