Acceptable Use Policy

Effective November 9, 2026

Draft: some company details are still being finalised and this document is awaiting legal review.

1. Who you may contact

• Businesses located in the United States, at their business contact details, about something relevant to their business.
• Not consumers, and not personal email addresses unrelated to a business. Not people outside the United States: Canada, the UK and the EU have stricter rules for unsolicited email that Varilead isn't set up for.
• Not anyone who has asked you, or Varilead, not to contact them.

2. What every email needs (US CAN-SPAM)

• Accurate “From” and “Reply-To” details that identify you or your business.
• A subject line that honestly reflects the message.
• A clear indication that it's a business pitch.
• A valid postal address for you or your business. Add it under Settings → Sending.
• A clear way to opt out. Honour every opt-out within 10 business days, and never email that address again. Marking a lead “Asked to Stop” in Varilead adds the address to your do-not-contact list.

These are summaries, not legal advice. You're responsible for knowing and following the rules that apply to you; the FTC's CAN-SPAM compliance guide is a good place to start.

3. Keep it personal and in proportion

• Varilead is for individual, researched emails, not bulk campaigns.
• Don't use scripts, bots or extra accounts to get around limits or automate the app.
• Don't send from addresses or domains you aren't authorised to use.

4. Content

Don't use Varilead to create or send anything that is:

• false or misleading, including made-up claims about a business's website or fake affiliations;
• harassing, threatening, defamatory, hateful or discriminatory;
• phishing, malware, or an attempt to collect credentials or payment details by deception;
• in breach of anyone's intellectual property or privacy rights.

5. Data you bring in and take out

• Only import lists you have the right to use. No purchased, rented or harvested lists of personal emails.
• Use lead data only for your own business prospecting. Don't sell or publish it.
• If someone asks you to delete their details, delete them from Varilead and anywhere you copied them to.

6. The service itself

• Don't scrape, copy or resell Varilead, or reverse engineer it.
• Don't probe or test our security without permission. To report a vulnerability, see security.txt.
• Don't share your account or let others use Varilead through it.

7. Enforcement and reporting

We may investigate suspected breaches and, depending on how serious they are, warn you, limit features, suspend or close your account, and cooperate with authorities. To report abuse, such as unwanted email sent by a Varilead user, write to abuse@varilead.com with the message and its headers if you can.